Stories

Duration: 1 to 2 days a week on a rolling contract basis dependent on projects.

Objective:  Redefine the brand Identity, as a result of a merger, and strengthen the product positioning, throughout the website, digital marketing and event management.  

Kogenta is a leading provider of geo-contextual analytics and insights to over 35 enterprises. Its products transform a huge range of location, movement and demographic data into real-world, actionable insights for industries including transport/mobility, advertising, retail and telecommunications. They help organisations to improve customer experience, maximise return on investment, reduce business risk and increase operational efficiency.  www.kogenta.com

 The challenge for Kogenta arose from the merger of two companies, necessitating a cohesive approach to enhance its brand, online presence and effectively promote its offerings. The existing website required significant updates as part of a rebrand and to better integrate current products and optimise for search engines. 

Additionally, Kogenta aimed to boost brand awareness and credibility within the industry through strategic LinkedIn engagement, GoogleAds and credible content. The key challenge was to execute these initiatives swiftly and cohesively, ensuring that Kogenta's messaging remained compelling and consistently aligned with its brand identity throughout the transition.

After completing an initial marketing audit, Baytree implemented a multi-faceted approach to address Kogenta's challenges using the existing base:

• Unified Brand Identity: Created a new brand that unified two existing brands into a cohesive identity, preserving unique strengths and fostering a strong connection with customers.
• Website Integration and Updates: Overhauled the Kogenta website to reflect the new brand identity, improve content, and enhance navigation with strong calls to action (CTA). Focused on Advertising Products and general positioning, followed by updates for the Transport market. Enhanced SEO capabilities through targeted keywords and content optimisation.
• Google Ads: Implemented targeted Google Ads campaigns for two key focus areas, effectively driving traffic and generating leads to the Kogenta website.
• LinkedIn Engagement: Conducted a thorough review of Kogenta's LinkedIn presence, updating the profile and initiating a programme of regular posts to drive website traffic. In addition ongoing management of day-to-day operation to facilitate engagement and to grow relevant industry followers.
• Ongoing Content Strategy: Established a monthly campaign program focusing on one key topic, including blogs, to enhance credibility and Google rankings – re-purposing existing materials and creating fresh content.
• Training for Sustainability: Provided training on website and LinkedIn maintenance to empower Kogenta’s team to manage daily updates, implement SEO efforts, and leverage employee networks for enhanced reach and credibility.
• Event Management: Organised and managed trade events, collaborating with designers, event managers, and Kogenta partners to ensure maximum brand impact and ROI..

Through strategic website updates, enhanced LinkedIn engagement, and effective press release promotions, Baytree successfully positioned Kogenta for increased visibility and credibility in the market. These efforts laid a solid foundation for ongoing brand awareness campaigns.

Duration: Rolling contract 2-3 days a week
Objective: Establish brand awareness, increase market reach, and build credibility within the UK transportation market while leveraging Tenix's established presence in the Nordics.

Tenix is a leading provider of software solutions that make electric vehicle transport smart and sustainable. With a focus on enhancing bus and truck fleet efficiency and reducing environmental impact, Tenix offers a suite of products that provide comprehensive data management, optimise electric vehicle operations, and streamline maintenance processes, ensuring that businesses can effectively manage their EV transport fleets.

Tenix is dedicated to helping organisations achieve their sustainability goals while improving operational performance.  www.tenix.eu. 

Tenix had successfully built a strong reputation in the Nordics but faced the challenge of entering the competitive UK transportation industry. The goal was to introduce the brand to key prospects, partners, industry analysts and media, creating a recognisable presence from scratch, while maintaining and developing is corporate market presence.  Tenix needed to differentiate itself and communicate its unique value proposition effectively to gain credibility and trust among stakeholders.

To bridge the gap between the established brand in Norway and the new market in the UK, Baytree implemented a targeted content marketing strategy that highlighted Tenix's successes in the Nordics. 

Comprehensive Website Review

Baytree conducted a thorough review of Tenix's website, focusing on enhancing its marketing effectiveness and SEO capabilities. Key actions included:

• Optimising site content with targeted keywords
• Implementing effective Calls to Action (CTAs) to drive traffic and lead capture.
• Integrating Google Analytics for performance measurement and ongoing improvement.
• Working with a 3rd party web company to transfer the site to WordPress 

Strategic LinkedIn Engagement

To connect with key industry figures and organisations, within the UK and on a corporate basis, Baytree revamped Tenix's LinkedIn profile and activity:

• Increasing relevant followers by targeting industry bodies, media, and potential partners.
• Developing a monthly content calendar with two posts per week, featuring engaging visuals, key hashtags and credible/relevant content.
• Encouraging Tenix employees to leverage their networks, amplifying the brand's reach and credibility.

Targeted Thought Leadership Content Creation

Baytree prioritised the creation of credible and original content to establish Tenix as a thought leader in the UK market, including:

• Drafting blogs, press releases, and customer case studies to highlight Tenix's expertise and success stories.
• Using LinkedIn to drive traffic to the website and enhance brand visibility and capture sales enquiries.
• Collaborating with industry media for wider distribution, promotion and recognition.

Through strategic planning and implementation, Baytree supported Tenix to successfully build the basis of a programme for continued brand awareness, increased reach, and to build credibility in the UK transportation market. By leveraging their established presence in the Nordics and focusing on targeted marketing efforts, Tenix is now poised for continued growth and success in this new market as well as an elevated corporate presence in Norway.